Due to the competitive environment, a custom Android App development company should do more than just write the code for apps today. With the introduction of Google Analytics 4 or GA4, app development companies now have more tools to improve custom app performance.
GA4 tracks scrolls, clicks, purchases, and other actions on the app. It succeeded the Universal Analytics tool. As of 2025, 14.8 million websites are using GA4, and 22% of its users are from the USA.
How Does A Mobile App Development Company In New York Integrate GA4?
To set up GA4, these steps are followed:
- The app data stream is created in the admin section.
- Then, configure conversions and events. Events are the actions that users take in an app, for instance, purchasing a product or clicking on an image.
- GA4 automatically tracks events. Important events can be marked as conversions and then tracked.
- Lastly, you can start understanding the analytics as the data is collected.
If setting up GA4 sounds technical, a mobile app development company in New York can help you with it. They know the technicalities well and can make the process simple for you.
Importance Of GA4 In Custom Android App
The integration of GA4 in Android apps takes the user experience to a level higher.
Here is how it helps:
Privacy maintenance
GA4 automatically hides the users' IP addresses. The final octet is omitted to comply with data privacy standards. This focus on privacy ensures that the user’s data is protected.
User segmentation
User segmentation in GA4 enables you to separate your app users into various categories according to their actions within the app. One group of consumers may frequently purchase items, while others rarely do. You can segment based on different features, like how often a user uses your app, what products they view, or whether they have purchased. This enables you to adapt your app to better meet their demands. As you meet their expectations, the overall satisfaction will rise.
Funnel analysis
GA4's funnel analysis allows you to observe where users stop and continue. This is quite useful when determining where you're losing users and how to keep them interested. Using funnels, you can monitor users' actions to reach a goal, such as making a purchase.
GA4 is not just for any type of business. It is an indispensable tool for those aiming to attract, grow, and retain a valuable customer base!
GA4 Reports For Android Mobile Apps
GA4 offers several reports for analytics. These include in-app purchase reports, Firebase overview reports, events reports, and conversions reports. Understanding which reports to use can help you make informed decisions to enhance your app’s user experience.
Get in touch with a Custom Android App development company today!
Analytics is the most powerful weapon for any business aiming to grow. GA4 has made analytics easier by offering a combined solution for analyzing user interactions. Contact a mobile app development company today to integrate this tool into your Android custom app. Every click matters!